Fashion in Cortina signed by Franz Kraler

Scritto da Exc Mag

From winter to summer, Cortina d’Ampezzo is the unrivalled Queen of the Dolomites. With a wealth of activities from one season to the next, there’s no shortage of choices for those who want to experience the mountains, with our without skis beneath their feet: alpine mountaineering, skiing, snowboarding, ice hockey, running, climbing and panoramic excursions, all framed by the silence of breath-taking landscapes.


The natural heritage of Cortina is truly unique, deserving of protection under special laws. In 1990 the Italian Republic recognised the Regole d’Ampezzo, also called Comunioni Familiari Montane: family-run mountain collectives which arose to overcome the harsh reality of survival in alpine regions, and which today are entrusted with the management of the Parco Naturale delle Dolomiti d’Ampezzo (Natural Park of the Ampezzo Dolomites).

franz kraler excellence magazine

In addition, they’re the owners of the Museo d’Arte Moderna Mario Rimoldi (Mario Rimoldi Modern Art Museum), which houses an important collection of twentieth century Italian art; the Museo Paleontologico Rinaldo Zardini (Rinaldo Zardini Paleontology Museum), dedicated to fossils from the Dolomites; and the Museo Etnografico (Ethnographic Museum), which illustrates local agricultural, forestry, and pastoral traditions alongside artistic handicrafts.

Panorama Cortina Colli

The glamorous event in Corso Italia is a must, set among shops, jewellers and après-ski locales. For upmarket shopping, Franz Kraler is first on the list. Tradition, precision and luxury are the keywords of the Habsburg-descended Kraler family. The boutique’s clientele, always at the top of the pyramid, be they in Dobbiaco or Cortina, generally shop for pleasure, chatting in front of a hearth or resting in the lounge area amidst a central European atmosphere.