Montegrappa signs the first collection dedicated to Ettore Bugatti

Category:

“Bugatti” – for many automobile enthusiasts, it is the most evocative name in the history of the motorcar. With decades of greatness on both road and track, throughout the 1920s and 1930s, and revived to its pre-eminence with the records-shattering Veyron in the 21st Century, it is a legend that spans generations, always aspirational, adventurous and innovative. Montegrappa, Northern Italian like Bugatti’s founder Ettore, is delighted to announce a range of writing instruments redolent of this stellar marque.

astuccio_aperto_O

Montegrappa CEO Giuseppe Aquila says, “It is with immense pleasure that we are producing a line of accessories for Bugatti, like meeting old friends once more. Montegrappa had the privilege of creating pens during the era of the Type EB110, so it is doubly meaningful for us to renew a relationship with the famous marque of Molsheim.”

S03_131

Inspired by the horses he loved, Ettore Bugatti invested his cars with visual clues to his equine passions. Most notably, his radiators – and the grille on the Veyron – were shaped like both a stirrup and a horse-shoe. He also employed the term “pur-sang”, French for “thoroughbred”, to describe his vehicles, imbued as they were with no-compromise engineering in the quest for the ultimate in handling and performance.

S03_129a

In creating Bugatti Pur Sang Duotone writing instruments, Montegrappa studied the details and surfaces of the Veyron, inside and out. The cars themselves are often supplied in two-tone schemes, reflected in the series’ name. Duotone pens’ caps and barrels join metal components with superior-quality Italian resin, offered in five combinations: Indigo Blue/Rhodium, Bugatti Blue/Rhodium, Matte Black /Ruthenium, Argus Pheasant Brown/Rose Gold, Pearl/Rose Gold. Starting on the cap and running through the complete pen, the metal surfaces are engraved with a pattern of “Dynamic Quilting”, recalling the upholstery within a Veyron.

Bugatti_Black_ADV_O

Bugatti Pur Sang Duotone pens are offered as fountain pens, rollerballs, ballpoint pens and mechanical pencils. For the fountain pen, an 18k gold nib is fitted, also engraved with the “Dynamic Quilting” pattern and featuring the famous Bugatti logo. The oval logo also appears in full colour on the top of the cap of every pen, while the shape of the Veyron’s headlights inspired the engraving around the cap ring.

Bugatti_Blu_ADV_O

All Bugatti Pur Sang Duotone pens are packaged in especially designed oval boxes to recall the marque’s logo. The lid’s inner surface features the “Dynamic Quilting” pattern, while the outer case suggests carbon fibre, as used extensively in the Veyron.

sponsored
sponsored

Related Posts

Animals by Steve McCurry at Mudec Photo

The Museo delle Culture has inaugurated the new exhibition space Mudec Photo, dedicated to author photography, with the exhibition Animals by Steve McCurry. An exhibition project curated by Biba Giacchetti that presents us sixty images to be observed in a free way, without having to follow a precise path, taken throughout the  American photographer archives

IT BAGS : Chloé C BAG, introducing the new gold C Logo

Chloé’s romantic allure and elegant design meet the urban mood of the new Chloé C Bag featuring the gold C logo that looks like a bold jewellery piece. When a creative director leaves a brand, as we all know, there is always a feeling of nostalgia for the past and of curiosity for who will hold the reins of an iconic fashion house with a strong heritage and identity

A photographic exhibition by Gerald Bruneau, dedicated to the #100esperte project with Fondazione Bracco

Last January 16, Fondazione Bracco has inaugurated a photographic exhibition dedicated to portraying the skills of some of the scientists involved in the #100experts project, created to promote female expertise in sectors still perceived as male-dominated. The exhibition, featuring shots by famous photographer Gerald Bruneau, is focused on STEM (Science, Technology, Engineering and Mathematics) and will be open until 30 June 2019 in Milan at the CDI – Italian Diagnostic Center in Via Saint Bon 20, Milan.