In 1976, an exceptional real estate company is launched and created from the same passion that guides the Auction House. Today, we are a commanding presence in the representation of the world’s most unique properties. The Sotheby’s International Realty brand artfully unites extraordinary homes with extraordinary lives throughout the world.
Our commitment to unparalleled quality has been in place since the inception of the brand in 1744.
With over 20.000 independent sales associates in approximately 800 offices and 70 countries and territories, our network members utilize innovation with relevant reach to present a home in a most unique way.
The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way.
Global Brand Marketing
Our media plan is designed to drive awareness for the extraordinary properties our network represents.
With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, our brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our network to successfully connect buyers and sellers globally.
Marketing influential connections
At the Sotheby’s International realty brand, we use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships, which makes it the ideal tool for marketing your home. When used artfully, social media is not only a buzzword but a powerful marketing vehicle.
To those who value the unique, the Sotheby’s International Realty brand is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world.