Frankfurt Motor Show: Dinamica® comes into the scene aboard the Mercedes-AMG Project ONE

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At the Frankfurt Motor Show 2017, one of the world’s biggest events dedicated to new car launches, Dinamica®, the refined made-in-Italy eco-suede, has made its triumphal entry aboard the Mercedes-AMG Project ONE. The long-awaited, aggressive, powerful and exclusive hypercar fascinated and astonished the audience of professional and passionate people attending the show. Designed by the Chief Design of Mercedes-Benz in person, Mr. Gorden Wagener, the Project ONE has been so much inspired by the Formula 1 world, that Lewis Hamilton himself unexpectedly got out of the car at the premiere. A limited-edition for the hypercar; about 275 models worth more than 2 million euros, with Dinamica® covering almost every part of the interior from seats, steering wheel, door panels, pillars and console.

Thanks to its recognized strengths such as green heart, made-in-Italy design and high performances, Dinamica® has become synonymous with style in upholstering the most prestigious cars. Along with the Project ONE, the “Queen” of the Show, the material enriches a great number of cars on display, including Volkswagen, Ford, Mini, Land Rover and Hyundai models, which introduced the brand new i30N.

Our green approach that goes together with luxury and high performances, grants us a leadership position in the production of microfiber – says Lorenzo Terraneo, CEO of Miko Srl – Our philosophy meets the criteria of the circular economy by caring for re-inserting the material into the production cycle. The result? A product of excellence, recycled, designed to be recyclable at the end of its use. This vision has allowed us to reach the carmakers all over the world.

In line with global car sales growth, Miko, the producer of Dinamica®, marked in August 2017 a record turnover of 53 million euros (and sold 1.5 million microfiber’s linear meters), that means 20% more than in August 2016. According to this data, a further increase is expected by December, with a closure of turnover that has reported double-digit growth in the last 10 years.

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