Building your strong self with the Olfactory Branding


The Luxury Branding has gone beyond with the Olfactory Branding, through which a tailored signature scent is diffused and placed harmoniously in a branded context of interior design, just like a piece of art. Poets and writers throughout the ages, have speculated about the emotional sensations aroused by smells and recounted as they cause ample memory flights and a cascade of emotions. The language of odours acts on a less frequented channel – the emotional one – and therefore it is more receptive and immediate, a peculiarity that is certainly exploited in communication: this makes it much more eloquent and more convincing than words, motivating the purchase of a product more incisively, intimate and seductive. Appealing to this extraordinary power of odors Mr. Süskind, author of the famous novel The Perfume (1985), writes that “The scent has a more compelling persuasive power of words, appearances, emotions and will.” After all, you cannot resist the perfume and there is no way to oppose its penetrating power. These are the reasons that most contributed to the success of olfactory choices as a new frontier in Branding.

As part of the olfactory branding, Scent Company always works with a sartorial attitude, “Sewing” ambient fragrances for branded interior design. “We create an intimate relationship with our customer, to understand and then interpret, in an olfactory sense, the values and image of the brand, the interior design mood and the cascade of emotions we want to arouse within the space to be scented. What distinguishes us is our innate ability to find and shape in an olfactory sense, the poetry and beauty cherished in any place, transforming anonymous views and business spaces into real olfactory scenery”.

Some of the most important brands which have chosen Scent Company olfactory architectures in Italy and worldwide are: in the Luxury Retail field Gucci, Armani Casa, Salvatore Ferragamo, Dior, Philipp Plein, in the luxury hotels field Armani Hotel Milano and Dubai, Park Hyatt in Milano, Hotel Danieli in Venezia, the Waldord Astoria Rome Cavalieri, the Four Seasons in Milano, the Grand Hotel Tremezzo, the CastaDiva Resort & SPA and Villa d’Este on Lago di Como; the Villa Principe Leopoldo in Lugano e finally in the SPA market,  the QC Terme centres and DOT.SPA. It is possible to read some practical case studies at the following link

Most of the clients decide to diffuse the tailored signature scent through professional high-tech fragrance diffusers (hidden in the environment) and to incorporate the emotion of the scent into a custom made Scented Décor or Collection (with scented candles, rattan stick diffusers, sprays and room & linen sprays, in-room amenties for Hotel and other scented accessories).

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