Roads Fragrances launch of 5 New Eau Parfums


Founded in 2013, ROADS Fragrances bring together beautiful artisan scents with innovative themes and engaging creative elements. Curated by ROADS creative team and its Founder, Danielle Ryan, and working alongside a team of highly renowned noses and some of the world’s finest perfumers, ROADS Fragrances are sold in all AVERY PERFUME GALLERY stores worldwide, as well as in top luxury stores, department stores, perfumeries, lifestyle, concept and gift stores internationally. ROADS Fragrances collaborated with Intertrade Group, a leader in international high-end fragrance distribution and development, to develop 5 new scents. Danielle Ryan explains, “True growth is about the development of ideas, building on past knowledge, improving, editing and recreating. ROADS is evolving, with a clear vision of the future. With re-imagined fragrances and strong global partners, we look forward to what that future holds.” Celso Fadelli, President and Fragrance Curator of Intertrade adds, “With the new product launches, Intertrade continues its partnership with ROADS, an international lifestyle brand created by the brilliant mind of Danielle Ryan that includes luxury fragrances, book publishing and a film and documentary company. The end result is a comprehensive line of remarkable fragrances, 10 for the core edition and 4 for the Africa collection, that are bound to capture the hearts and attention of those looking for a unique poetic olfactory experience.” The new ROADS eau de parfums further explore the philosophy of connecting concepts and themes with a corresponding fragrance.

The themes take inspiration from places, people, memories, emotions, artistic and visual sensations. The words to describe the themes are used as the starting point to create each perfume. In addition to the launch of 5 new perfumes, ROADS has curated 14 visually diverse pieces of art that express the individual personality of each perfume in the line. As well as conceiving the themes, Danielle Ryan selected this artwork, which will be displayed on the perfume packaging, in order to compliment the concept behind each fragrance. The collaborating artists are: Elise Hannebicque, Dylan Culhane, Lynnie Zulu, Yaw Tony, Sergey Tolmachev, Franca Perra, Bev Goodwin, Fabian Forban, Artem Korenuk, Taylor Bosworth, Madeleine Gross, Hal Brandes and Peter Allert.

The “Core Edition” of 10 fragrances has 5 new scents.

ART ADDICT – Surprising and sophisticated. Art Addict is a fragrance inspired by the heady lustre and conceptual drive of the international contemporary art world. Unpredictable and immediately captivating notes of Green Apple and Pink Fresia blend with flowery accents of Dewy Violet and Wild Orris, folded with sensual Amber and Musks.

END GAME – This fragrance reflects the halls of power and the corporate chess game of position and influence. A calm and strategic mind frame. A singular meeting of vibrant Bergamot and Clary Sage with a warm woody accord, along with enjoyable vibes of Vetiver and Musk.

FLOWER MOUNTAIN – A scent of flowers on a dreamlike afternoon. Taking you higher up a fantasy mountain, where you wander and remember nothing. A mysterious and joyful flowery accord of Orange Blossom, Violet and Jasmine, with vibrant hints of Liquorice and Green notes, melting on a reassuring dry down with woody and leathery accents.

UNSAID – The moments that shaped everything. All was understood in a single instinctual intimate glance. Those moments that remain unsaid yet resonate and, like a scent, linger. Unique and magnetic, an olfactory accord that creates an aura of confidence with its accents of Acai, Cyclamen, Patchouli and Tuscan Leather.

FOOL AROUND – Fool around – let yourself go. it’s all about now. A fragrance based on the exhilarating connection of people when all senses are heightened and the world comes alive. A radiant wake of Mandarine and Frosted Petals meet a delicate though generous floral accord of Waterlily, Tiger Orchid and Pink Magnolia. Then, an intriguing connection of Crisp Amber, Velvet Sandalwood and Marine Accord.

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