10 years of success for Esxence – The Scent of Excellence

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The success of a great intuition, the celebration of ten years of excellence. Esxence is today “the place to be” for the most important leaders of artistic perfumery worldwide that have chosen it as the fulcrum to promote and spread the authentic olfactive culture, for global meetings and sharing of knowledge. Esxence is not just another trade fair: it is the moment when all the elite of the sector get together in Milan in the name of the most authentic, refined olfactory culture. Esxence is the quintessential international stage: it is here that all the new ideas are launched every year… and it is at this incubator of talent that new brands want to take their first steps, knowing that they are showing themselves to the leading names in the field. Esxence is the trade showcase in the highest demand worldwide.

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More than 200 perfume houses will be present at Esxence, representing the excellence of the international artistic perfumery sector. These brands have passed the hurdle of strict selection by the Technical Committe pursuing the aim of giving visibility to excellent quality and offering visitors none but brands that express great respect for the art of perfumery. As a consequence of this painstaking, detailed selection process, Esxence is in a position to offer its visitors an excellent array of interests for new business and discoveries every year, confirming Milan’s role as the world’s artistic perfumery capital. But beauty does not live by fragrance alone. For the fourth year running, the fair’s exhibition spaces are also hosting the special section devoted to niche skincare, Esxkin – The Excellence of Beauty, where the world’s most exclusive brands will show their distinctive innovative formulae, effective ingredients, quality raw materials and original approaches to the creative cosmetics sector.

But Esxence is more than just a place to get together, exchange ideas and forge new contacts: it is also a business forum. Because this sector constitutes a significant heading in the economy. “Esxence has proved its ability to forge an identity and a consistent profile for international Artistic Perfumery, becoming its most important meeting place and incubator of opportunities. It is now a thriving organism that can count on hundreds of activists worldwide and thousands of faithful consumers. It has watched as the sector’s turnovers have grown by double-figure percentages in the ten years that it has acted as its guide and inspiration”, states Esxence co-founder Silvio Levi.

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During the four days of the salon, ample space is devoted to meetings and special events: workshops, analyses of new markets and new trends and debates about progress made and challenges to be faced with some of the world’s most authoritative leaders in the field.

We have forged the cult of creative perfumery”, adds Maurizio Cavezzali, president of Equipe International and co-founder of Esxence. “These days, the world looks to us in its attempt to understand the sector’s latest trends and who is making them happen.” Ours has been a very dedicated task, involving a great deal of research, to create an independent event that has proved itself with the very high quality of its proposals.

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