With over 220 brands from all over the world, Fragranze firmly maintains its criteria of research, selection and careful attention to quality. This edition’s updates includ: the first observatory on artistic perfumery culture and fragrance market in Italy; a focus on Vanilla and the treasures of Madagascar; Chandler Burr’s talk about China; and the new calendar of events Firenze – La Città delle Fragranze.
From Friday 14 to Sunday 16 September, Pitti Fragranze is the Pitti Immagine fair-event that brings the best global artistic perfumery proposals to Florence.
A unique observatory at the Stazione Leopolda on the most exclusive essences, the latest ideas in the field of beauty and wellness, as well as a selection of lines of cosmetics and sophisticated accessories proposed by over 220 maisons and the most qualified brands together with the most interesting new talents on the world scene.
A selection showing high international participation rate: 63% of the brands at this edition come from abroad.
Pitti Fragranze is also a well-established reference platform for the evolution of olfactory culture: every year, the sector’s top names and most influential noses meet in Florence to discuss the latest trends and the unbreakable bonds and synergies between fragrances and lifestyles today.
“Edition after edition Pitti Fragranze has become the paradigmatic place where to discover the latest ideas in international artistic perfumery”, says Agostino Poletto, general manager of Pitti Immagine, “from the newest creations by the artistic perfumery’s reference names, to emerging brands’ products in an increasingly lifestyle dimension. This edition confirms the fair’s focal points: great selection and attention to the quality of the products alongside high profile international scouting. Plus, the calendar of events related to contemporary olfactory culture which is increasingly rich and multi-faceted turns Pitti Fragranze into an observatory on the most topical trends in the world of essences. The special setting for it all is the city of Florence which will host an enriched program of collateral events, with initiatives by our exhibitors and projects organised by Pitti Immagine.
Because Florence is increasingly The City of Fragrances”.