Pitti Fragranze N.16


With over 220 brands from all over the world, Fragranze firmly maintains its criteria of research, selection and careful attention to quality. This edition’s updates includ: the first observatory on artistic perfumery culture and fragrance market in Italy; a focus on Vanilla and the treasures of Madagascar; Chandler Burr’s talk about China; and the new calendar of events Firenze – La Città delle Fragranze.

From Friday 14 to Sunday 16 September, Pitti Fragranze is the Pitti Immagine fair-event that brings the best global artistic perfumery proposals to Florence.
A unique observatory at the Stazione Leopolda on the most exclusive essences, the latest ideas in the field of beauty and wellness, as well as a selection of lines of cosmetics and sophisticated accessories proposed by over 220 maisons and the most qualified brands together with the most interesting new talents on the world scene.
A selection showing high international participation rate: 63% of the brands at this edition come from abroad.
Pitti Fragranze is also a well-established reference platform for the evolution of olfactory culture: every year, the sector’s top names and most influential noses meet in Florence to discuss the latest trends and the unbreakable bonds and synergies between fragrances and lifestyles today.

“Edition after edition Pitti Fragranze has become the paradigmatic place where to discover the latest ideas in international artistic perfumery”, says Agostino Poletto, general manager of Pitti Immagine, “from the newest creations by the artistic perfumery’s reference names, to emerging brands’ products in an increasingly lifestyle dimension. This edition confirms the fair’s focal points: great selection and attention to the quality of the products alongside high profile international scouting. Plus, the calendar of events related to contemporary olfactory culture which is increasingly rich and multi-faceted turns Pitti Fragranze into an observatory on the most topical trends in the world of essences. The special setting for it all is the city of Florence which will host an enriched program of collateral events, with initiatives by our exhibitors and projects organised by Pitti Immagine.

Because Florence is increasingly The City of Fragrances”.




Related Posts

BRAFA 2019 When I’m sixty-four

In January, the eyes of every art lover turns to Brussels thanks to BRAFA, whose sixty-fourth edition will be held between Saturday, 26 January and Sunday, 3 February 2019 inclusive, on the Tour & Taxis site. The 133 participating galleries and art dealers from sixteen countries have selected the finest, rarest or most valuable works from their respective art specialities in order to meet the great variety of expectations of a large audience with a reputation as connoisseurs. Welcome to this grand ephemeral museum, which traces art history and archaeology down to our own era, criss-crossing various periods, styles and continents to pay homage to artistic creation in all its forms.

Lvmh invests in luxury hotels with Belmond

Lvmh buys Belmond, a company that controls the Cipriani Hotel in Venice and the legendary Orient Express Venezia-Simplon. The French group, owner of the Louis Vuitton brand, announces today that it has concluded a definitive agreement, which provides a bid of $ 25 for each Belmond share listed in New York.

The Levante Trofeo, the luxury car by Maserati

The Levante Trofeo is one of the most unique cars by Maserati.  Hand-assembled by Ferrari in Maranello, this luxury car is considered by many to be one of the finest on earth and one of the most perfect for someone who lives a luxury lifestyle