On the occasion of the Milan Fashion Week, Wednesday 19 September, starting at 6 pm, Avery inaugurates its Avery Fashion Week with the exhibition Perfume Dressed in Fashion.
Perfume Dressed in Fashion creates a visual, tactile, olfactory and emotional experience, in which perfume masterfully merges with the world of jewelry and with a way of wearing art. A creation of a special universe born from the exceptional collaboration between Avery Perfume Gallery and two young talents who craft unique items: Silvia Giovanardi, fashion designer, painter, and photographer whose sensitivity creates art inspired by sustainability, meets Karo Baum, Italian designer of Colombian descent, who invented the art of transforming peerless jewelry that merges with the character of those who wear it. A creative collaboration staging the brilliant imagery typical of the artists, with the unmistakable disruptive touch that distinguishes Avery Perfume Gallery, a space of cultural fascination where the perfumes make the visitors protagonists of unique multi-sensory experiences.
Sustainability is at the center of Silvia Giovanardi‘s work as a fashion designer, painter, and photographer. Her philosophy promotes the return to the conceptual and original meaning of Fashion as a lifestyle. Her mission is reflected in her collection inspired by Japan, a marvelous and magical nation seen through the eyes of a woman in love, during her honeymoon. Silvia’s presence at Avery Fashion Week becomes the perfect setting to present the Roads of Asia fragrance collection, a collection that interprets the cultural and artistic influences of the Asian continent.
Colombian designer, Italian by adoption, Karo Baum is a woman who every day transforms her passion into art and art into the possibility of being worn. Her art jewels are fire and water, air and earth, are strong in their romantic candor. ey encompass the complexity and the questions of creation and seduce us by crossing our gaze. A combination of eras, influences and styles so rich in detail that you can create a dreamlike narrative. Every jewel is made of delicate movements that exude passion: the flowing thread, the quiet pearl, the embroidery that takes shape. Karo Baum is all this, a treasure chest of creativity to be discovered slowly.
Avery Perfume Gallery returns to confirm itself as a promoter of an evolved olfactory path, inserted internationally within highly aesthetic contexts, created under the creative direction of Celso Fadelli, President and Fragrance Curator of Intertrade Group. Avery Perfume Gallery is the ultimate expression of a shopping experience out of the ordinary, in a game that fascinates enthusiasts, connoisseurs and new voyeurs of an unusual and incredibly full of style space, where the perfume is the soul of a unique sensorial journey in its gender.