Watches and sport. A very strong combination originating from the need to measure time perfectly in the challenges
of man facing records, extreme situations and new competitions. Sport watch represents also a new aesthetic category and a style expressed by perfect volumes, particular colours and a marked innovation in design. The most popular have become classic, evergreen, perfect for formal and leisure occasions.
No doubt: the top brand boasting an undiscussed leadership in the sport watch sector is Rolex, with a turnover of 5 million euros a year, gradually heading towards a development of their iconic collections. New models bet on colour: GMT-Master II uses Cerachrom ceramics with a double red/blue colour effect, provided with a 24hour rotating bezel, dedicated to travellers, allowing time visualisation in different time zones.
Omega celebrate their Seventies from the creation of Seamaster – James Bond’s watch – presenting a collection completely restyled inside and outside, following the special models issued with the Olympic Games collection (Pyeongchang 2018).
On the occasion of their 30th Anniversary occurring this year, Chopard have presented a watch featuring quadrants of five different colours. Each one of them is dedicated to one of the five nations competing in the Millemiglia: “Rosso Corsa Italiano”, “British racing green”, “Speed Silver” for the German Silver Arrows, “Speed Yellow” for Belgium and “Blue Vintage” for Bugatti and the French Talbot, with the quadrant’s graphic inspired to the car dashboard of the late Twenties.
Officine Panerai have presented Luminor Submersible 1950 Carbotech. It displays a watch-case in carbotech carbon fibre, a composite material, absolutely innovative in high-end clockwork.