To celebrate the timeless essence of Italian design with budding and established designers of the United Arab Emirates, Peroni Nastro Azzuro organized the second edition of The Italian Way Product Design Award.
The contest attracted the region’s most creative minds to reveal how they can blend their artistic values with Italian culture. The entrants to the competition were tasked to submit an object of any scale, particularly inspired by traditional crafts and Italian style, to be suitable for outdoors.
Peroni Nastro Azzuro marked the event with the collaboration with SUPERFUTUREDESIGN* and Alias. The contest received an impressive number of submissions from all over the region. From modular concepts to everyday tools, the participants displayed creative pieces reflecting ‘The Italian Way’ style with a mix of conviviality and legendary hospitality.
The best five designs were judged by the international panel of renowned design expertsincluding Roberto Palomba from Palomba Serafini Associati, Andrea Sanguineti of Alias, Giulia Fiumi from Peroni Nastro Azzurro, Andrea Sensoli from SUPERFUTUREDESIGN*, Matteo Bernocchi from H&H Investment Group, Alessandra Misuri Professor Interior Design at the University of Abu Dhabi, Fadi Sarieddine from Fadi Sarieddine Studio, and Maja Kozel from Maja Kozel Design.
The awards event took place during Dubai Design Week; on November 14th at Molecule in the Dubai Design District and was attended by internationally known figures, creative designers and experts from the region.
To highlight the innovative and creative focus in the region, the event was also aimed to network the designers of the UAE. The organizer, Peroni Nastro Azzurro has always been linked to designs, including the fashion collaborations with Vogue Italia and Antonio Berardi, and product design with Alessi, so launching the second edition in the region was naturally the next step.
Design Gallerist Neel Shukla from Four Seasons Ramesh Gallery presented the trophies designed by SUPERFUTUREDESIGN* to the winners.
The Italian Majlis by Joud Malhas
The Italian Majlis is reinterpreting modern gathering and the spirit of conviviality but overall a celebration of ethnic design by contemporizing it through the deconstruction of its patterns into functional elements.
The judges stated that The Italian Majlis design exquisitely aligns with the innovative concept of ‘The Italian Way’.
Joud will be approached by Alias; one of the most consolidated names of Italian design, to realize a prototype of her design. In addition to that, she will receive a year worth of Peroni’s