Dubai: The Italian Way Product Design Award

Category:

To celebrate the timeless essence of Italian design with budding and established designers of the United Arab Emirates, Peroni Nastro Azzuro organized the second edition of The Italian Way Product Design Award.

The contest attracted the region’s most creative minds to reveal how they can blend their artistic values with Italian culture. The entrants to the competition were tasked to submit an object of any scale, particularly inspired by traditional crafts and Italian style, to be suitable for outdoors.

Peroni Nastro Azzuro marked the event with the collaboration with SUPERFUTUREDESIGN* and Alias. The contest received an impressive number of submissions from all over the region. From modular concepts to everyday tools, the participants displayed creative pieces reflecting ‘The Italian Way’ style with a mix of conviviality and legendary hospitality.

The best five designs were judged by the international panel of renowned design expertsincluding Roberto Palomba from Palomba Serafini Associati, Andrea Sanguineti of Alias, Giulia Fiumi from Peroni Nastro Azzurro, Andrea Sensoli from SUPERFUTUREDESIGN*, Matteo Bernocchi from H&H Investment Group, Alessandra Misuri Professor Interior Design at the University of Abu Dhabi, Fadi Sarieddine from Fadi Sarieddine Studio, and Maja Kozel from Maja Kozel Design.

The awards event took place during Dubai Design Week; on November 14th at Molecule in the Dubai Design District and was attended by internationally known figures, creative designers and experts from the region.
To highlight the innovative and creative focus in the region, the event was also aimed to network the designers of the UAE. The organizer, Peroni Nastro Azzurro has always been linked to designs, including the fashion collaborations with Vogue Italia and Antonio Berardi, and product design with Alessi, so launching the second edition in the region was naturally the next step.

Design Gallerist Neel Shukla from Four Seasons Ramesh Gallery presented the trophies designed by SUPERFUTUREDESIGN* to the winners.

The Italian Majlis by Joud Malhas

Nastro AzzurroThe Italian Majlis is reinterpreting modern gathering and the spirit of conviviality but overall a celebration of ethnic design by contemporizing it through the deconstruction of its patterns into functional elements.

The judges stated that The Italian Majlis design exquisitely aligns with the innovative concept of ‘The Italian Way’.

Nastro Azzurro

Joud will be approached by Alias; one of the most consolidated names of Italian design, to realize a prototype of her design. In addition to that, she will receive a year worth of Peroni’s

sponsored
sponsored
Editorial
Editorial
Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

SUSTAINABLE THINKING: an exhibition dedicated to Salvatore Ferragamo’s sustainable fashion

Salvatore Ferragamo passed away in 1960, but before his death he did manage to achieve his greatest goal: to design and produce the most beautiful shoes in the world. It’s not by chance if he is known as the "shoemaker of the stars" in the world of fashion: Audrey Hepburn, Rita Hayworth, Ingrid Bergman, Marilyn Monroe, Lana Turner, Nicole Kidman and Madonna are just some of the celebrities who wore the Italian designer’s creations

Everything is ready for the first event of the CAMPZEROINTOUR

Everything is ready for the first event of the traveling event CAMPZEROINTOUR at Baita Novez to taste an excellent menu prepared by starred chefs at high altitude to combine with fantastic descents on the most beautiful slopes of the area. An exclusive event for Champoluc and the Monterosa Ski that will involve fans of skiing and gourmet cuisine in a format that is repeated in 4 stages food & drink not to be missed.

Marc Jacobs: Christy Turlington Burns has closed the fashion show in NY

Her sensual woman shows her appeal by shouting obsession with oversized proportions and crinoline layers, as well as for her soaring silhouettes, thanks to the use of headgear that bear the signature of Stephen Jones. All this is pervaded by an iconography inspired by a Victorian style wardrobe