Fashion runs fast. The fashion industry is always one step ahead, or even two: while we are at the peak of the Christmas mood, struggling with Black Friday and Cyber Monday, many brands are showing off their Spring Summer 2019 collections: for several seasons, anyone with an internet connection can have a front row seat through a live stream and thanks to buyers’ and influencers’ Instagram stories
Even though in a not-so-distant past fashion meant exclusivity, because it was only accessible to a selected clientele and because one needed to wait at least six months to find a runway-inspired piece in stores, nowadays the fashion industry is open to “speed purchases”, thanks to e-shops and “see now buy now” systems, and as become more accessible thanks to social media like Instagram.
The most popular photography social media feed is full of pics and inspos for the next Spring Summer 2019 season, together with trend reports by fashion editors and professionals. So, we selected six trends to follow in order to get the best Insta-worthy outfit!
One of the common themes is the return to femininity with tailored but comfortable pieces, relaxed silhouettes for the outerwear and longer skirt lengths; but there is also room for sporty and pop pieces, designed in order to meet the tastes of the Millennials and Gen Z markets.
One of the biggest trends we saw during the shows was the return to a real image of women; a welcome return to femininity, women empowerment and wanting to dress for yourself to feel confident and comfortable
Elizabeth von der Goltz, Global buying director for Net-a-Porter
There’s no doubt about it: leopard print is one of the main trends of SS 2019; from Dolce & Gabbana to Gucci, from Calvin Klein to Tom Ford, animal print covers tunic-style dresses, skirts and jackets.
Once it was called fluo, nowadays we call it neon: the most daring and bright shades of yellow, pink, and green are featured on the cotton, satin and lace pieces by Christian Dior, Balenciaga, Dries Van Noten and House of Holland. A vague reference to the 80s?
Vague or glaring, Eighties references are abundant in the Chanel, Attico, Rodarte and Alessandra Rich collections, which feature lamé fabrics, gaudy accessories and sparkling party dresses, chains, shoulder pads and logos. Welcome back to the maximalist era!
The desire for romanticism and hyper-femininity finds fertile ground in embroideries, crochet and lace, floral prints: it’s time for the prairie dresses, vaguely Victorian inspired dresses that recall the comfortable and delicate aprons worn by women in times long past, the main protagonists of Alexander McQueen, Coach, and Erdem’s runways.
Neutral tones combine beautifully with an idea of delicate elegance: beige in many shades – milky white, ivory, biscuit, honey – is the main colour of the Dior, Max Mara, Givenchy and Fendi collections.
Cycling shorts reveal a new athleisure trend that matches well with more formal pieces: lycra shorts give a fun twist to relaxed blazers, tees and oversize hoodies.