Primo Piano Fitness & Cattleya Wellness: a new project by Elisabetta de Strobel

Category:

Primo Piano Fitness & Cattleya Wellness, a new project by interior designer Elisabetta de Strobel, has been officially opened in Verona.

Spread over two floors, the facility comprises an entrance area measuring around 60 sq.m., a 320-sq.m. gym, a lounge area with a corner bar covering 43 sq.m., a room for courses (71 sq.m.) and a wellness area totalling 190 sq.m., made up of a swimming pool and spa.

The ground floor hosts the reception and the offices, separated by a smoked glass partition that creates an appealing semi- transparent effect.

Primo Piano Fitness
Primo Piano Fitness

The door through to the wellness area is adjacent to a six-metre-high mirror wall that reflects one of the most striking, distinctive elements of the ground floor, the lift. Thoroughly transformed, it is covered by two graphics – a woman and a man engaged in physical exercise – in one-way microperforated adhesive film by the Verona-based company Publidecor.

Worth noting is the idea of continuity de Strobel has sought to bring to the floor and the walls, to create a smoothly blended effect thanks to the use of a wood-effect PVC material.

Primo Piano fitness
Primo Piano fitness

On the upper floor is the spacious open-plan gym, featuring a selection of latest-generation equipment (Technogym and Canali), illuminated by large windows, and alounge/bar corner in which technology plays a key role: distributors regulated with apps and microchips allow for a pause with the accent on interactivity.

Primo Piano Fitness
Primo Piano Fitness

Primo Piano fitness
Primo Piano fitness

A striking feature is the yellow sofa by Brunello 1974, an exceptional example of fine craftsmanship. The first floor is completed with a room for courses equipped with a projector to access group activities, or private activities with a personal trainer or online videos. The wallpapers, supplied by Tecnografica in Reggio Emilia, have been customised and offer an essential architectural support.

We took care of the concept of the whole place: the colour scheme, the wallpapers, the covering material used for the lift, the resin coating of the stairs, the glass parapets and their lighting, the mirror wall, the arrangement of the furnishings and the floral decorations and the lighting in the pool area

explained Elisabetta de Strobel

The most important element in the whole project is without doubt the strikingly appealing entrance

Primo Piano fitness
Primo Piano fitness

sponsored
sponsored
Editorial
Editorial
Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

HAUTE COUTURE S/S 2019: DIOR sets up a Circus in Dubai

Last Saturday, March 18, the Middle-Eastern elite gathered at the fashion show held by Dior at Safa Park Dubai, where the brand’s Haute Couture Spring/Summer 2019 collection was unveiled. The show came alive under a fabulous circus tent, with circus being the main theme chosen by creative director Maria Grazia Chiuri for Dior’s high fashion collection. While circus was certainly a source of inspiration for this season, a closer look reveals that it has been a red thread all along the fashion house’s history

Tom Ford is CFDA’s new chairman

As expected, Tom Ford has been appointed chairman of the Council of Fashion Designers of America (CFDA) succeeding Diane von Furstenberg, head of the association for the previous 13 years

We present a selection of new creations that Swiss brands will exhibit from March 21st to 26th at Baselworld 2019

A selection of new creations that Swiss brands will exhibit from March 21st to 26th at Baselworld 2019