Pantone Announces Living Coral As The Colour of The Year 2019 

Category:

After 2018’s Ultra Violet, Pantone announced that the Colour of The Year 2019 is 16-1546 Living Coral.  For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.

Vibrant, yet mellow Pantone 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort in our continually shifting environment. In reaction to the increase of digital technology and social media being more embedded in our daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity.

Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression. Representing the fusion of modern life, Pantone Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.

Colour is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord

says Leatrice Eiseman, Executive Director of the Pantone Colour Institute.

Pantone 16-1546 Living Coral emits the desired, familiar, and energizing aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerizes the eye and mind. Lying at the centre of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.

For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.

The Colour of the Year 2019 selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences.

sponsored
sponsored
Editorial
Editorial
Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Animals by Steve McCurry at Mudec Photo

The Museo delle Culture has inaugurated the new exhibition space Mudec Photo, dedicated to author photography, with the exhibition Animals by Steve McCurry. An exhibition project curated by Biba Giacchetti that presents us sixty images to be observed in a free way, without having to follow a precise path, taken throughout the  American photographer archives

IT BAGS : Chloé C BAG, introducing the new gold C Logo

Chloé’s romantic allure and elegant design meet the urban mood of the new Chloé C Bag featuring the gold C logo that looks like a bold jewellery piece. When a creative director leaves a brand, as we all know, there is always a feeling of nostalgia for the past and of curiosity for who will hold the reins of an iconic fashion house with a strong heritage and identity

A photographic exhibition by Gerald Bruneau, dedicated to the #100esperte project with Fondazione Bracco

Last January 16, Fondazione Bracco has inaugurated a photographic exhibition dedicated to portraying the skills of some of the scientists involved in the #100experts project, created to promote female expertise in sectors still perceived as male-dominated. The exhibition, featuring shots by famous photographer Gerald Bruneau, is focused on STEM (Science, Technology, Engineering and Mathematics) and will be open until 30 June 2019 in Milan at the CDI – Italian Diagnostic Center in Via Saint Bon 20, Milan.