The Italian luxury brands won the first evening of the 69th edition of the Sanremo Festival


The inaugural evening of the singing event, broadcast yesterday evening on Rai Uno, saw the tri-color singers protagonists on the stage of the Ariston Theater. The three conductors, as well as most of the competitors, have in fact chosen Italian designer dresses, opting for both established brands and emerging labels.

Virginia Raffaele, presenter of the kermesse, wore three creations by Giorgio Armani Privé. In the coming evenings, the actress will wear sets of other brands including Giambattista Valli and Philosophy di Lorenzo Serafini.

Claudio Bisio opted for Etro, the artistic director Claudio Baglioni chose Ermanno Scervino.

Among the singers on stage, Paola Turci performed with a Dsquared2 look, Loredana Bertè was in Gianluca Saitto, Federica Carta chose a creation by Be Blumarine, while Arisa was entrusted to Albagìa, Patty Pravo and Simone Folco.

Among the male performers, Motta wore a Gucci look, Mahmood chose a Msgm outfit, Irama opted for Etro, Achille Lauro for Carlo Pignatelli. Francesco Renga wore a creation by Maurizio Miri and Enrico Nigiotti, a Luigi Bianchi Mantova Flirt look. Einar, Nek, Ultimo, and Boomdabash relied on Dolce & Gabbana.

Pierfrancesco Favino, guest of the evening, chose Brunello Cucinelli instead.

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