Finnish Arctic Blue Gin “Arctic Bar” at the North Pole just for one day

Category:

Finnish Arctic Blue Gin is opening the northern most pop-up bar “Arctic Bar” at the North Pole on April 17th. Any explorer courageous enough to reach it will earn free gin for life.

Situated at N90°E0°, the Arctic Bar will be open for one day on the 17th of April and gift anyone who shows up a lifetime supply of award-winning Arctic Blue Gin. The Arctic Bar will be the northernmost bar in the world, topping the Bar in Hotel Tulpan in Svalbard, Norway.

Why the North Pole?

To survive here, you need to be a little mad, and quite a lot tougher. Just like the wild bilberries we season our gin with, that fight their way through the frozen earth just to survive. It’s not easy, but you can truly taste their zest for life

says Mikko Spoof, Co-Founder and Brand Director of Arctic Brand Group.

And just like the bilberries, our ideas have to fight through a dark and frosty element to survive

Continues Mr. Spoof

We believe actions are more impactful than words in telling stories. That’s why we will open a bar at the North Pole. The customers can enjoy free gin during the pop-up day and even better than that: they will get a lifetime supply of Arctic Blue Gin delivered to their front door

The Finnish expedition will ride on the North Pole for a week in very harsh conditions. The thickness of the ice may vary from a few centimeters to a few meters and the temperature can even drop down to -40°C/F.

The expedition to N90°E0° will start today as Mikko Spoof and other three mad explorers embark on an adventure with the beloved gin to open a bar amongst polar bears, walruses, and seals.

If you find yourself at N90°E0° on April 17th, you will get a free supply of Arctic Blue Gin for the rest of your life, or at least as long as the bilberries survive and are not extinct due to climate change.

The team is headed by the experienced polar expert and photographer Poppis Suomela. Photographer Valtteri Hirvonen and director Otso Tiainen will also join the extreme trip and film a short documentary on the effects of global warming.

sponsored
sponsored
Editorial
Editorial
Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Food & Wine: Italy’s still on top

Italy is the best destination in the world for wine enthusiasts, as confirmed by The World’s Best Wine Country, a survey carried out by online platform Lastminute.com that compared 30 wine-producing countries and awarded Italy the top of the chart

Japan’s irresistible charm at the Mudec museum in Milan

As part of the “Oriente Mudec” project, the museum expands its permanent collection with two new sections: Ito Mancio e le ambascerie giapponesi 1585 – 1615 (“Ito Mancio and the Japanese legations 1585 – 1615”) Un Museo giapponese in Lombardia. La collezione del conte Giovanni Battista Lucini Passalacqua (“A Japanese museum in Lombardy. Count Giovanni Battista Lucini Passalacqua’s collection”)

Return to Belle Époque with Sadelle’s Modern Restaurant by Ken Fulk

For Las Vegas iteration, all the core elements inside Sadelle’s modern restaurant were increased in a unique and conventional way inspired by the exuberance of Belle Époque. Paris was the source of the main inspiration to create this amazing interior design project by Ken Fulk