Iris Apfel for Magnum’s new global campaign #NeverStopPlaying

Category:

Astounding 97-year-old style icon Iris Apfel is the face of Magnum’s international campaign #NeverStopPlaying.

Her inspiring life will be told through playful and colorful photos captured by Mert Alas and Marcus Piggott, alongside two short movies directed by Martin Werner.

Iris Apfel

As Iris explained at the shoot in Miami

I have done many things in my life and throughout, I have always tried to live without fear of judgment. Otherwise, you miss out on all the fun! I was thrilled to collaborate with Magnum to bring this attitude to life and I hope we inspire you to do the same. Feel empowered to be a little more lighthearted and playful… I know I will continue to do so

Commenting on the shoot, Mert Alas stated that having Iris star in the campaign was a great honor: “We have been lucky enough to shoot many of the great icons, so adding Iris to our hall of fame was a true pleasure. Iris is the posterchild of living life with a playful twinkle in your eye, exactly the kind of strong women we love to capture.”

The first short recalls Iris’s captivating life, and how she has always proudly pursued what brings her true pleasure, while the second episode is the icon’s call to new generations of pleasure seekers to follow her example and let go, to be true and loyal to themselves.

Next May 16, Iris Apfel is attending the Cannes Film Festival as a Magnum ambassador to celebrate pleasure and encourage to pursue it without any fear, as well as to talk about what she loves most of the campaign.

sponsored
sponsored
Editorial
Editorial
Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

ANASSA Hotel in Cypro: the ultimate Mediterranean retreat

One of the curious things about the Anassa is how tricky it is to parcel up and present. Capturing the wholeness of the place, framing its splendid size, its weighty elegance, its thrilling solidity, is challenging

Martini presents the Essenza wardrobe

Choosing the right wardrobe plays a fundamental role in the organisation of the bedroom. Martini offers flexible, modular systems to meet every need, creating the ideal solution for keeping clothes, shoes, accessories and jewellery in order, and the new Essenza wardrobe has been conceived to allow the project designer to create furnishings with no limits, with or without doors

The Ferrari 250 Gto, a historic racing car from the house of Maranello, is a work of art

It is the first time that the protection of copyright has been recognized in a car. And it is no coincidence that the protagonist is a car of the Cavallino, if we consider that the Museum of Moder Art (Moma) in New York organized an exhibition at the beginning of the 1990s with the protagonists of the Rossa models and a car for competition the F1-90 is among the six cars that have become part of the historical collection