Birkenstock is opening a new Paris showroom devoted to the 1774 line, to be launched soon, and to the brand’s special projects.
The showroom is designed as a shop window, and conceived to celebrate the quality and innovative spirit of the firm, inventor of the footbed. Nick Vinson from Vinson & Co took care of designing the interiors, after touring Europe in search for furnishings, ornaments, and both vintage and new furniture in a palette of warm wood and aged leather tones.
Named “Birkenstock 1774” as a tribute to the year the German footwear brand was founded, the new space is located in a characteristic Haussmann apartment at 390 Rue Saint-Honoré, for an overall surface of 170 square meters.
Inside, it houses several objects that marked the history of design, all manufactured in Europe. Oak tables by Philipp Mainzer, Cab chairs designed by Mario Bellini and 50s-inspired Medea chairs in plywood by Vittorio Nobili, Tri-Angle tools by Aldo Bakker, and Cleft Oak benches by Simon Hasan. Shoes are displayed on a Lungangolo bookcase by Achille Castiglioni.
Today, Birkenstock counts over 3,500 employees all over the world, and in 2016, its turnover exceeded half a billion Euros.