90 years of Bang & Olufsen: looking towards the future of audio


It’s 1925. Peter Bang and Svend Olufsen, two Danish electrotechnical engineers, have a dream: to create an unforgettable listening experience by combining aesthetics with extraordinary technological performance. The innovation of the team, for whom the creativity and excellence of the project are synonymous with life, has over time made Bang & Olufsen a successful company and an international icon of design and audio-visual excellence.

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Over the years, various extraordinary innovations have come out of the Danish city of Struer, which remains the headquarters of Bang & Olufsen to this day. From the Beolit 39 in the early years, to the modern Beomaster 8000 audio system in the 1980s through to the advanced BeoLab 5 loud speakers at the start of the new millennium, Bang & Olufsen’s unique products have always challenged standard technologies, sound quality and the relationship between design and functionality.


The newest product in Bang & Olufsen’s sophisticated and pioneering range is the BeoLab 90 loudspeaker, which will be presented worldwide in November in a selected number of sales points. The fruit of decades of experience in innovation, craftsmanship and passion, BeoLab 90 is an avant-garde loudspeaker conceived to shape the future of sound.

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“Over the course of its history, Bang & Olufsen has been characterised by its constant search for perfection and commitment to bringing this philosophy into the future. In a world where technology and connectivity evolve quickly, we want to develop products with a timeless design, capable of making users’ lives easier while at the same time making the most of technological innovation to create new and intuitive features with high aesthetic value,” says Tue Mantoni, CEO of Bang & Olufsen.

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BeoLab 90 is an innovative, technologically advanced, artisan loudspeaker offering an unprecedented sound experience, regardless of the circumstances. With its 8000 watts, 18 drivers of dedicated speakers and 137 kg, BeoLab 90 is an important product that will put Bang & Olufsen into the history books.


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