Craftsmanship and quality as luxury brands’ allies

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Craftsmanship is the undeniable heart and soul of the Italian economy, a guarantee of the uniqueness, premium quality and longevity of the products. It stands for expertise, words, gestures and memories, shaped by centuries of history and cultural heritage.

While these qualities define craftsmanship all around the world, in Italy they are precious allies to many luxury brands. Here is a selection of labels we would like to introduce to you.

Their collections feature creations influencing our contemporary lifestyles, meticulous works, premium materials and original designs, all combined in exclusive furniture and accessories ranging from minimalist abstraction to fashion inspirations and magnificent decorations.

The Fendi Casa home collection celebrates the Roman label’s aesthetic codes with a harmonious balance between fashion and design. The exceptional lifestyle suggested by the Bugatti Home collection blends with technological features in perfect Bugatti style.

Excellence Magazine Bugatti home

Since its debut in 1978, Flou has aimed at producing quality beds, and introducing a new “sleep culture”. The brand was established amid fervent social changes: increasing numbers of women were starting to work, houses needed multi-functional spaces, and there was a growing wish for more freedom and a higher quality of life.

excellence magazine Flou

The bedroom became a more dynamic space, and beds abandoned their traditional white static aesthetics to dress in colors.

excellence magazine B&B

B & B Italia stands out for its unique mix of creativity, innovation and industrial potential. The brand’s ability to anticipate trends, as well as its expertise in taste evolution, shapes furniture collections with a contemporary design, for extraordinary quality.

excellence magazine Flexform

Flexform’s identity is fully Italian, as all the brand’s products are designed and created in northern Italy, in Meda, with local resources. This is how its founders describe the brand’s philosophy:

Flexform is 100% Italian, and so are the artisans working at our production. Our sofas and decor demand expert know-how, those great hand-crafting skills that are necessary to create products of such a high manufacturing quality. The Brianza district where we are active is special to the interior design world: many specialized manufacturers are based here, and they have the necessary skills, handed down from generation to generation, to create unique, incomparable pieces.

excellence magazine poltrona frau

Poltrona Frau is renowned for its crafting abilities, which preserve man’s intelligence and the hands as its instruments, traditions and know-how. The brand’s pieces are timeless icons, long-sellers and contemporary best-sellers made of the best full-grained leather in Europe. Poltrona Frau has always supported research and development as the key to reach and guarantee the best quality standards. All its products present ergonomic lines that show care for comfort and sensorial qualities, while enhancing the true identity of luxury. Talent is valued at Poltrona Frau, where the best master craftsmen, designers and architects collaborate to the manufacturing process, which is also respectful of the environment and its resources.

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