Automobili PININFARINA presents the new project Luxury Utility Vehicles

Category:

Automobili Pininfarina has announced its ambition to follow the successful launch of the pure-electric Battista hypercar with a series of major investments and initiatives that will see the Italian brand develop into one of the world’s leading luxury automotive companies.

At a private briefing in Los Angeles ahead of the LA Auto Show, CEO Michael Perschke, Chief Design Officer Luca Borgogno and Chief Sales Officer Jochen Rudat revealed how 90 years of Pininfarina design and innovation heritage are informing their vision for the growth of the business, starting with Battista production next year.

Automobili pininfarina front

Michael Perschke, Automobili Pininfarina CEO, said:

Visionary Italian design is the past and the future and as we head towards celebrating Pininfarina’s 90th anniversary in 2020, we are inventing new markets and new client experiences, and we want to underscore our commitment to Italy through production of pure-electric vehicles there

Our strategic collaboration with Bosch and Benteler unlocks the opportunity for growth, through development of high performance EV architecture to be deployed by Automobili Pininfarina and potentially other OEM clients. The launch of Battista heralded the arrival of our exciting new brand, and these are the plans that give us a strong platform for future success

The Battista hypercar development programme is now well advanced, with dynamic simulation and wind tunnel testing complete. Prototype vehicles will be in testing throughout winter, ahead of client test drives in spring 2020. For clients wishing to experience the pinnacle of EV performance in 2019.

Automobili pininfarina battista

Automobili Pininfarina teamed up with Mahindra Racing to launch ‘Hyperdrive’ at the Calafat Circuit in Spain, where clients drove the latest EV road cars on track before the ultimate test in a race-proven Formula E car.

Automobili Pininfarina Development Driver

Jochen Rudat, Automobili Pininfarina Chief Sales Officer, said:

The Automobili Pininfarina Hyperdrive experience provides a new benchmark of performance for hypercar buyers, but it also recognises the need to introduce new and different test drive experiences that allow guests to better understand the technology of the future. Our clients loved the whole experience and we will be developing this initiative in the future

Michael Perschke and Luca Borgogno provided the latest insights into the Battista development programme at the LA briefing, along with insights into how the company’s second and third models will follow the Battista, redefining the market for pure-electric cars christened Luxury Utility Vehicles.

Automobili pininfarina pura vision

In confirming a future range of electric cars, Perschke underlined his ambition for Automobili Pininfarina to challenge the world’s leading luxury car brands through the future acquisition of a production facility in Italy next year. This potential investment would follow that made in the existing partnership with Pininfarina S.p.A., which will ensure every Battista is hand-crafted in the famous Cambiano atelier facility from the end of 2020 – a fitting end to the 90th anniversary of the famous Pininfarina design house.

Automobili Pininfarina Battista front

Luca Borgogno presented the PURA Vision design concept to gathered media, confirming that the full-scale version will make its world debut in North America in the second half of 2020. PURA Vision is intended to showcase Borgogno’s new design philosophy for Automobili Pininfarina, pinpointing where historic inspiration and the technology of the future will combine in the company’s forthcoming portfolio of luxury electric cars.

sponsored
sponsored
Editorial
Editorial
Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Superbrands Awards: sustainability like core value of the brands

Superbrands Awards celebrated the 3rd of December, in the lovely setting of "La Cattedrale della Fabbrica del Vapore" in Milan, the brand excellency and the effort of those who continue to invest on the brand values putting respect and sustainability as core of their expansion strategies

Pantone Color of the Year 2020 – Classic Blue for you home

Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era

Desigual Launches #MiamiLovesDifferent Campaign During Art Basel 2019

On Tuesday, December 3rd, Desigual celebrated the relaunch of their Lincoln Road store in Miami Beach with the early release of Miranda Makaroff’s SS20 capsule collection. The notable brand took over Lincoln Road by dancing with Suco Sessions: an experience brought from the streets of Barcelona, which connects the body and mind through dancing and yoga movements