Celine launches the Haute Parfumerie fragrances and opens its first perfume-only boutique


With an unexpected strategy, Hedi Slimane prepares to launch his Haute Parfumerie collection, a line of Paris-inspired fragrances set to debut this weekend in Celine’s first all-perfume boutique.

Inspired by his love for Paris, Slimane created a personal journal where to capture all his feelings for the French capital, and used these ideas as the basis to create unisex scents with three different noses. Lovers of the brand will have a chance to try them on this Saturday, when Celine’s perfume boutique will open at 390 rue Saint-Honoré – right next to Christian Dior’s, Slimane’s “alma mater”.

The outcome is a range of 11 “dusty” fragrances belonging to what Slimane defines as “the tradition of the couturier parfumeur, with every fragrance designed to blur the lines between masculine and feminine notes.

Bearing names like “Dans Paris”, “La Peau Nue”, “Reptile” and “Nightclubbing”, the perfumes will initially be released at the brand’s new boutique, as well as its three other Paris shops and its New York flagship store on Madison Avenue. For half the month, they will available for purchase in Celine’s stores in Europe and Japan; by the end of November, they will also be available on the brand’s e-commerce platform.

celine parfum

The fragrances are not sold under any license agreement, but independently launched by Celine with the support of the LVMH group, owner of the label.

Hedi Slimane intended to created a real dialogue with every nose, and every perfume reflects different facets of his bond with Paris. The fragrances include six scents for the day and six for the night.

Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Excellence Fashion Pills: MSGM, Air Jordan Dior 

Our new Excellence Fashion Pills are back: all fashion news, in just one piece. From MSGM’s green capsule collection to the Air Jordan Dior luxury streetwear, here is what fashion has in store

Oxy Fire, the most popular colour for the summer

Red is more and more popular lately and is a very stimulating shade. In this palette, it also represents the moment during exercising when you are at the top of your game

Giorgio Armani Privé, 15 years of High Fashion

A remarkable achievement reached through Re Giorgio’s revolution in high fashion, with sophisticated silhouettes, precious patterns and fabrics, and fine embroideries embodying a forward-looking mindset that has not changed in time