Celine launches the Haute Parfumerie fragrances and opens its first perfume-only boutique


With an unexpected strategy, Hedi Slimane prepares to launch his Haute Parfumerie collection, a line of Paris-inspired fragrances set to debut this weekend in Celine’s first all-perfume boutique.

Inspired by his love for Paris, Slimane created a personal journal where to capture all his feelings for the French capital, and used these ideas as the basis to create unisex scents with three different noses. Lovers of the brand will have a chance to try them on this Saturday, when Celine’s perfume boutique will open at 390 rue Saint-Honoré – right next to Christian Dior’s, Slimane’s “alma mater”.

The outcome is a range of 11 “dusty” fragrances belonging to what Slimane defines as “the tradition of the couturier parfumeur, with every fragrance designed to blur the lines between masculine and feminine notes.

Bearing names like “Dans Paris”, “La Peau Nue”, “Reptile” and “Nightclubbing”, the perfumes will initially be released at the brand’s new boutique, as well as its three other Paris shops and its New York flagship store on Madison Avenue. For half the month, they will available for purchase in Celine’s stores in Europe and Japan; by the end of November, they will also be available on the brand’s e-commerce platform.

celine parfum

The fragrances are not sold under any license agreement, but independently launched by Celine with the support of the LVMH group, owner of the label.

Hedi Slimane intended to created a real dialogue with every nose, and every perfume reflects different facets of his bond with Paris. The fragrances include six scents for the day and six for the night.

Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Superbrands Awards: sustainability like core value of the brands

Superbrands Awards celebrated the 3rd of December, in the lovely setting of "La Cattedrale della Fabbrica del Vapore" in Milan, the brand excellency and the effort of those who continue to invest on the brand values putting respect and sustainability as core of their expansion strategies

Pantone Color of the Year 2020 – Classic Blue for you home

Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era

Desigual Launches #MiamiLovesDifferent Campaign During Art Basel 2019

On Tuesday, December 3rd, Desigual celebrated the relaunch of their Lincoln Road store in Miami Beach with the early release of Miranda Makaroff’s SS20 capsule collection. The notable brand took over Lincoln Road by dancing with Suco Sessions: an experience brought from the streets of Barcelona, which connects the body and mind through dancing and yoga movements