Excellence Magazine: new ideas, projects and goals for the next year


The time has come to weigh the past year up. December is always a key moment to look back at what we did in the past year and start planning for the one to come. Our 2019 was marked by fundamental changes that contributed to expand our offer and strengthen our operational structure.

Excellence Magazine built on its range of enterprise services with valuable collaborations that will offer our partners the opportunity to benefit from visibility and appearances on highly influential international stages: the major European film festivals like Cannes and Venice, exclusive events like the Longines Global Champions Tour and the Formula 1, and gatherings in prestigious locations around London, Paris, Milan, Rome and Montecarlo.

longines global champions tour

As a publisher, I would first like to highlight the growth we registered in the distribution of our Magazine. As a media partner, we were the protagonists of distinguished events like the Fort Lauderdale Boat Show, the SeaKeepers gala night in Miami, the Art and Finance Conference with Deloitte, the Sohn Investment Conference in Montecarlo and the Big Boy Toys innovation and luxury trade show in Las Vegas.

Fort Lauderdale Boat Show

We supported charity and social responsibility events like the Centro Dino Ferrari charity gala and the project Archetipo – Cartoline d’autore in collaboration with the 4aWoman association in Milan.

These are just a few of the efforts that led us to gain increasingly global recognition and an excellent position and to thus give prominence to our advertisers and partners.

Our focus on technological innovations and communication tools allowed us to improve our social media strategy, especially on Instagram, with a new, more commercial-oriented page now complementing the official one and delivering great performances.

The online Magazine grew in terms of unique visitors and we expanded our editorial contents by offering readers insights and overviews of topical questions, from art to fashion, from the most exclusive yachts to dreamy locations. All with an emphasis on sustainability, directly linked to last September’s Green Awards in Lugano, starring excellences that stood out for striving to protect our planet.

The green movement is particularly dear to us. We launched a new editorial project that will explore this topic specifically, a leitmotiv that will take our readers to the next edition of the Green Night Awards, scheduled for October 20, 2020 in Lugano.

Our editorial team is now sided by a business unit taking care of marketing strategies, integrated communication, social media management and graphic and web design projects.

Our platform is growing. We monitor what happens in the markets and aim to anticipate trends by offering tailored, innovative services in new areas.

I am especially proud to announce that in spring 2020, Excellence Magazine will launch an Arabic edition, specifically targeted at what we consider as one of the most intriguing, performing markets.

By collaborating with an excellent communication firm, we will enthusiastically and determinedly embark on this new adventure to create new development strategies.

A positive balance that encourages us to bring on new ideas and projects, in our long-standing, incessant search for Excellence.

Luigi Lauro
Luigi Lauro
The Editor in Chief

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