Magna Pars opens new scented suites at five-star Hotel à Parfum in via Forcella 6, Milan
Fragrances, lights and sounds for a glamorous night. Light Dinner, Entertainment, Pictures, Fun, Party & More!
All spaces at the Hotel and Event Space were involved in the event celebrating the inauguration of twenty new scented suites, filled with resinous, aromatic fragrances. In line with the hotel’s philosophy, the suites are named after, and inspired by, Magna Pars’s perfumes, rooted in the original perfume-making factory.
A crowd of renowned international guests was welcomed by the Martone family, who conceived the new suites with the family and a new way of travelling in mind. Men, women, couples, singles and four-legged friends, inseparable companions. For them, connecting suites, private terraces, intimate attics, and pure Italian hospitality.
This is where It’s a Family Affair! came from. Entertainment and hospitality: the drinkable “Perfume Shot” by #LabSolue, created in collaboration with Yann Vasnier from Givaudan, a menu carefully prepared by the Chef of DA NOI IN Restaurant, the unique olfactory cocktails by Liquidambar, and the prestigious Lounge Ferrari to toast to the Hotel’s opening #ToTheMaximum with the fancy, bubbly Ferrari Maximum Blanc de Blancs Trentodoc. Magical light spheres and original projections created a suggestive ambience in the authentic Magna Pars style.
Inventive photo booths captured shots of the guests, a crowd of actors, singers, sport champions, TV personalities, designers, models, VIPs, and many others – the shiest attendants, less used to the spotlights. Eminent guests from Paris attended as well: perfumers Maurice Roucel, Veronique Nyberg and Yann Vasnier, creators of famous historical fragrances and friends to the family. Uniting them all, the Dress Code: street tuxedos, elegance with that glam touch for which the Tortona district stands out.
Lovers of photography and art, which surrounds and decorates the Hotel, were taken to the Mudec museum for a visit by night to the #Family exhibition by Elliot Erwitt.
Last, the soirée. Music, rhythm, colors, and everyone partying to the notes of DJs Sergio Tavelli and Andrea Ratti, powered by MTV@mtvitalia.
Special attention was reserved to the little ones: a play area, games and cuddles, and a dedicated space for pets.
At the heart of it all, family. After all, it’s a Family Affair!