MAGNA PARS: Family Affair Party


Magna Pars opens new scented suites at five-star Hotel à Parfum in via Forcella 6, Milan

Fragrances, lights and sounds for a glamorous night. Light Dinner, Entertainment, Pictures, Fun, Party & More!

All spaces at the Hotel and Event Space were involved in the event celebrating the inauguration of twenty new scented suites, filled with resinous, aromatic fragrances. In line with the hotel’s philosophy, the suites are named after, and inspired by, Magna Pars’s perfumes, rooted in the original perfume-making factory.

Paolo Vico Ambra Martone Roberto Martone Marzia Martone Giorgia Martone
Paolo Vico Ambra Martone Roberto Martone Marzia Martone Giorgia Martone

A crowd of renowned international guests was welcomed by the Martone family, who conceived the new suites with the family and a new way of travelling in mind. Men, women, couples, singles and four-legged friends, inseparable companions. For them, connecting suites, private terraces, intimate attics, and pure Italian hospitality.

This is where It’s a Family Affair! came from. Entertainment and hospitality: the drinkable “Perfume Shot” by #LabSolue, created in collaboration with Yann Vasnier from Givaudan, a menu carefully prepared by the Chef of DA NOI IN Restaurant, the unique olfactory cocktails by Liquidambar, and the prestigious Lounge Ferrari to toast to the Hotel’s opening #ToTheMaximum with the fancy, bubbly Ferrari Maximum Blanc de Blancs Trentodoc. Magical light spheres and original projections created a suggestive ambience in the authentic Magna Pars style.

Magna Pars Simonetta Ravizza
Simonetta Ravizza

Magna Pars Barbara Rohner Wanda Nara
Barbara Rohner Wanda Nara

Magna Pars Antonio Gavazzeni Benedetta Armellin
Antonio Gavazzeni Benedetta Armellin

Inventive photo booths captured shots of the guests, a crowd of actors, singers, sport champions, TV personalities, designers, models, VIPs, and many others – the shiest attendants, less used to the spotlights. Eminent guests from Paris attended as well: perfumers Maurice Roucel, Veronique Nyberg and Yann Vasnier, creators of famous historical fragrances and friends to the family. Uniting them all, the Dress Code: street tuxedos, elegance with that glam touch for which the Tortona district stands out.

Lovers of photography and art, which surrounds and decorates the Hotel, were taken to the Mudec museum for a visit by night to the #Family exhibition by Elliot Erwitt.

Magna Pars Sergio Tavelli Andrea Ratti
Sergio Tavelli Andrea Ratti

Last, the soirée. Music, rhythm, colors, and everyone partying to the notes of DJs Sergio Tavelli and Andrea Ratti, powered by MTV@mtvitalia.

Special attention was reserved to the little ones: a play area, games and cuddles, and a dedicated space for pets.

At the heart of it all, family. After all, it’s a Family Affair!

Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Made For A Woman: an Innovative Luxury Fashion Project

Excellence Magazine interviews Eileen Akbaraly, a young Italian-Malagasy entrepreneur, founder of the Made For A Woman brand: an innovative luxury fashion project with a sustainable soul based in Madagascar, with a unique Italian taste.

The Metropolitan Museum in New York is celebrating its 150th anniversary this year

The Metropolitan Museum in New York is celebrating its 150th anniversary this year. In the context of the celebrations of the important anniversary, an interesting project was launched to disseminate the video materials kept in the archive of the US institution

Homi Fashion & Jewels

Milan is once again the star of the second edition of Homi Fashion & Jewels, the fashion accessory, bijoux and jewelry show running February 15 to 18 at Fiera Milano