Greater Than Great Gatsby – Billionaire Autumn/Winter 2020


This season, the luxury brand Billionaire finds inspiration in the ultimate playboy, Jay Gatsby. The title character in F Scott Fitzgerald’s 1925 novel –and later immortalized on screen by Robert Redford and Leonardo Di Caprio – Gatsby is the original Billionaire man: a party-thrower extraordinaire, a jet-setting tycoon and a legendary style icon. Here, he is updated into a modern dandy for the new roaring twenties…
With after-dark always the Billionaire man’s favorite time, the focus is firmly on evening wear elegance. Tailoring is opulent, enriched by sequined chevrons, marble patterns, art nouveau symbols and a regal palette of gold, blues and greens taken from the color way of peacock feathers.


Appropriately for the Billionaire man, peacocks are a recurring symbol throughout the AW20 collection with the exotic bird appearing in a multitude of techniques and styles. Cue silk pyjamas decorated in monochromatic feathers; gold-thread peacock cuff details; electric-blue feather patterns on shirting and suiting; and dinner jackets covered in golden peacocks among blue foliage.

As ever, there is an exceptional eye for detail on display in the Billionaire’s wardrobe. A heady mix of handcrafted embellishment includes ornate feathers and eastern-style mandalas embroidered in crystals and beads. Draped nonchalantly over the shoulders, outerwear completes the rakish image. Highlights include shaded python trenches, thick astrakhan and shearling coats and camel cashmere overcoats with detachable mink shawl-collars. For that final Gatsby touch, there are gold lion-head walking canes.

BILLIONAIRE is a luxury men’s brand founded in 2005 and dedicated to a successful and self-confident man who expects the best out of life. Clothing and accessories in exclusive materials, 100% made in Italy in the highest artisan tradition, featuring a tailored wardrobe with a sophisticated and unique style. Billionaire is distributed worldwide while mono brand stores can be found in selected international destinations including London, Milan, Moscow, Dubai and Johannesburg.

Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

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