Bodyfriend opens the First Flagship Store in Italy


Healthcare deluxe for a new mode of relaxation

The first Italian flagship store of Bodyfriend, the world’s leading Korean deluxe healthcare brand, opened in Milan in Via Manzoni, in one of the most famous streets in the city, the heart of fashion and lifestyle.

Bodyfriend is a brand specialized in the production of state-of-the-art Massage Chairs with innovative design and high technology, where the combination of advanced engineering, design and medical technology has allowed to create a unique product, able to ensure a complete experience of physical and mental well-being.


The store, located in a strategic area between Piazza Cavour and Piazza della Scala and designed by architects Laura Maria Vignati and Mi Young Chang of the Milan Borgonuovo 4 Consulting Studio, has been designed to create an oasis of total relaxation for visitors and to make the most of the Massage Chairs.


The philosophy of well-being promoted by the brand is perfectly combined with the elegance of the spaces, a perfect harmony that introduces a new interior design concept. Inside the store the armchairs can be admired up close and tested with the help of highly specialized staff, to live the Bodyfriend experience at 360°.

After Shanghai, Los Angeles, Hanoi and Paris we decided to open a store in Italy, in Milan, because the city is synonymous with lifestyle, fashion and design all over the world and represents for us a springboard for the entire Western market. If the investment will give the results we expect, we will proceed with the second opening, again in Italy

stated Jason Lee, CEO of Bodyfriend Europe.

The different models of Massage Chairs have a variety of settings and customized programs that help to stimulate blood circulation and mental relaxation, reduce muscle stress and promote proper sleep induction. The armchairs are all equipped with automatic scanning that analyzes the user’s morphology to offer the most suitable massage possible among six different types inspired by traditional techniques: hand, percussion, pressure, combined, rhythmic and by tamponade.

The Pharaoh S II, the most refined and elegant of the range, offers a personalized massage in every detail together with comfort and luxury of fine materials. The Phantom II is inspired by the seats of a first class flight and sets new standards of well-being. The rollers accurately simulate different traditional massage techniques and offer a unique experience. The LBF-750, designed in partnership with Automobili Lamborghini, is a true “wellness machine” of the latest generation that combines advanced technology and cutting-edge design to achieve psychophysical balance.


The Palace model is inspired by the nautical world to guarantee an ocean of well-being, a complete body treatment that pays particular attention to legs and feet. The Elizabeth armchair is the ideal companion for your daily well-being, the perfect way to get pleasure from a massage. The Hugchair, the result of a special collaboration with Marvel, is inspired by legendary superheroes such as Iron Man and Captain America to offer a unique tailored sensory experience and a touch of entertainment while relaxing, an armchair designed to awaken hidden superpowers.

The Bodyfriend store is open Monday to Saturday, from 10.00 AM to 19.30 PM. The staff ensures compliance with all safety protocols to offer its customers a controlled and welcoming environment. In order to experience the benefits offered by Bodyfriend massage chairs in total serenity, a specific protection kit (hands, feet and body) is available.

To make the Bodyfriend experience even more enjoyable and avoid waiting, you can book your visit by phone at 02-39288723 or by email at

Instagram: @bodyfrienditaly

Facebook: Bodyfriend Italy

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