Dior, the new collection will be presented in Lecce

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Dior, the maison owned by the giant LVMH has announced that the presentation parade of the collection dedicated to women will take place on July 22nd in the beautiful Apulian city of Lecce.

Dior Lecce parade

Pietro Beccari, president and CEO of the French fashion house, has ensured that the event will comply with the health regulations in force in Italy and will not provide for the presence of the public.

This project

said womenswear creative director Maria Grazia Chiuri during an online press conference

I care very much because my father was born in Puglia and somehow I want to dedicate this show to him because he taught me to believe in myself, even in difficult times, and to have faith in the future.

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Etro the show must go on!

Etro does not give up on the physical parade. The Milanese fashion house puts its signature on the first edition of the Digital Fashion Week in Milan with a mixed live show, scheduled for next July 15 at 10.00 at the Four Seasons Hotel