Vespa wears Dior, together to celebrate their anniversary


Today as then we have gone through a dark period and now we are joining forces to share some “joie de vivre” through a combination of style and craftsmanship. At a difficult time like the present, it’s nice to be able to dream of a better future

These are the words of Michele Colaninno, head of Piaggio’s product and marketing strategies, who is able to make a unique collaboration with the famous Christian Dior a reality.

Both founded in the same year, 1946, the Italian brand and the Parisian Maison decided to work together to celebrate 75 years by creating Vespa 946 Christian Dior, whose monocoque chassis and graphic lines pay homage to the heritage of the two brands.

vespa dior excellence magazine

vespa dior excellence magazine

The scooter will be produced in Italy, in Pontedera in the province of Pisa for spring 2021 and there will be no lack of accessories, including a top case and a helmet decorated with the Dior Oblique motif, designed by Marc Bohan in 1967. Limited editions will be available in Dior boutiques around the world and later in selected Motoplex flagship stores of the Piaggio group.

A few months after giving us a beautiful new version of the “Vespa Primavera” designed by Sean Wotherspoon, it is now the turn of the “sister” “Vespa 946“.

Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Wärtsilä and Pastrovich Studio sign agreement to develop a boutique cruise

A new generation of boutique cruise ships is set to emerge, with the luxury of a superyacht, the construction techniques and passenger experience of a cruise ship, and a close focus on the environment. These cost optimised vessels will serve the charter and luxury hotel sectors in attracting and meeting the demand from millennials and cruise veterans alike

The New McLaren 720S: An Exclusive Le Mans’ Special Limited Edition

To celebrate the 25th Anniversary of Le Mans, the high-end brand McLaren launches a special-edition – the 720S Le Mans, a supercar that is limited to just 50 vehicles

Etro the show must go on!

Etro does not give up on the physical parade. The Milanese fashion house puts its signature on the first edition of the Digital Fashion Week in Milan with a mixed live show, scheduled for next July 15 at 10.00 at the Four Seasons Hotel