Etro the show must go on!


Etro does not give up on the physical parade. The Milanese fashion house puts its signature on the first edition of the Digital Fashion Week in Milan with a mixed live show, scheduled for next July 15 at 10.00 at the Four Seasons Hotel.

Guests selected for the event that will present the men’s and women’s pre-spring / summer 2021 collection of the maison, known for its Paisley patterns, which will also be broadcast online on the dedicated platforms of the brand and the National Chamber of Italian Fashion.


We decided to present the collections with a physical fashion show to give a message of strong positivity, fundamental at this moment for the fashion system and the city of Milan

say Kean and Veronica Etro.

We recognize the importance of digital, but we also believe that live interactions are fundamental for fashion

add the two stylists.

We are happy to be able to involve the guests in a real experience, in full compliance with current safety and public health standards, and to still be able to reach a wider audience thanks to digital


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