Gucci: Epilogue closes the Milan Digital Fashion Week


Gucci closes Milan Digital Fashion Week with the presentation of Epilogue, Epilogue, the creation of Alessandro Michele who will be put online on various digital platforms all over the world on Friday 17 July. The video will be aired at 14.00, during the 12-hour live streaming that will begin at 8:00.

Alessandro Michele wanted to write an epilogue at the end of the narrative arc that began with his latest show, “An Unrepeatable Ritual” (A Rite That Doesn’t Allow Replicas), the initial chapter that celebrated the magic of fashion by revealing what lies behind the scenes of a beloved liturgy.

On 17 July he will present the final act of this journey, a further joyful experimentation aimed at overturning the traditional rules and perspectives of fashion.

Interpreted by the style office team, Epilogue will be presented as a unified collection, sowing the seeds of what will be the future in the short and very short term. The complete event, including the 12-hour live streaming and the exclusive narrative video, will be broadcast from 8.00 am on, YouTube, Twitter, Weibo and the Gucci App, and from 12.00 pm on the Facebook account of Gucci.

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