Milan Fashion Digital Week, Prada presents the new collections with 5 fashion movies


Prada presents the new collections through five points of view and five author’s voices. Five fashion movies directed by five different image makers and artists: Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre, called to capture every aspect of the Prada collection.

For Miuccia Prada it is the last collection designed in ‘solitaire’, before the arrival of Raf Simons who, starting from September, will design the new collections in tandem with the designer.

Prada evolves and changes every season

explains Willy Vanderperre.

This season, while I was shooting and filming, the collection seemed honest to me, stripped of fashion ideas, which in turn turns that idea back into fashion. It also seemed introspective and slightly schizophrenic to us. A look at the past with an eye turned to the future. I hope the audience perceives the film as a pure and honest presentation of the collection

Attention is drawn to clothing – simple clothes with use and value, longevity and a place in people’s lives. When times get more complex, clothes become simple. How to wear clothes, where and why. Often their meanings are composed and manifold: the garments, speaking simultaneously of sportswear and formalities, classicism and futurism, are paradoxes, placed in different worlds, just as their debut here is not only represented by Prada’s eye, but by a panoply of creatives.

Prada MDFW excellence magazine

Following this logic, lingerie is also simplified and streamlined to the essential in a context of vulnerability, fragility and humanity. Evocative garments of this clothing in both men’s and women’s wardrobes – soft knitwear, fragile colors, light fabrics – are worn as everyday clothes.

Prada MDFW excellence magazine

Contradiction is celebrated: through rigorous joy it is possible to find strength in apparent fragility. A sense of lightness not only physical but also emotion – the dynamism of sportswear is translated through a feeling of pleasure, energy, fun. A reason to make fashion.

It was an honor to be invited to photograph and film Miuccia’s latest collection

explains Juergen Teller

In my eyes, men and women were beautiful, elegant and modern. I liked to interpret Miuccia’s vision and try to give it a sense that was as honest and direct as possible

Our editorial staff includes people with different professional backgrounds who share a passion for writing and who want to create and develop a dialogue with their readers and with the world.

Related Posts

Gulla Jonsdottir: Design in Harmony

Gulla Jonsdottir is an Architect Designer known for creating unexpected and marvellous, modern designs from her studio in Los Angeles

Life Beyond Plastic: public sound art for the environment

Life Beyond Plastic, the competition for ideas on the theme of environmental sustainability was won by the artist Matteo Vettorello with an interactive sculpture, operated by two voices, in harmony in a square in Milan: an invitation to ecological action

PTANG Studio, The Masters in the Art of Interior Design

PTANG Studio, The Masters in the Art of Interior Design. Their work can be admired all over the world – Hong Kong, China, Japan, UK – and their philosophy is to create spaces that bring clients the most comfortable atmosphere that includes all of their individual preferences