High jewelry on stage at LAC Lugano Arte e Cultura.
The wait is almost over! Following the success of last year’s edition, Luxury Lugano, the high-jewelry exhibition format created by The Unique Show, returns to Ticino from November 22nd to 24th, 2024, at LAC Lugano Arte e Cultura—one of the city’s most iconic venues—for an exclusive new showcase of the high jewelry world. Excellence Magazine is proud to be an official media partner of the event.
Curated by Dalila Daffara, CEO of D4Lux, The Unique Show, is an unique exhibition concept that now reaches its fifth edition, featuring a curated selection of 19 jewelry collections from fine and high jewelry brands from nearly every corner of the world.
The carefully selected exhibitors include: Elena Semy (Poland), Il Diamante (Italy), Maddalena di Stefano (Italy), Matthia’s & Claire (Switzerland), Qitteri (France), Olympus Art (Turkey), Louisa Westwood (UK), Lorini Gioielli (Italy), Pasquini (Italy), Treesure (Italy), Vitale Jewelry (Italy), Scavia (Italy), La Prima Gioielli (Italy), Alexander Laut (Portugal), Jarretiere-Flex Jewelry (Italy), Nisi Jewelry (Italy), Spinelli Gioielli (Italy), Auraria (Italy), and Shavarsh Hakobian (Armenia), all set to display their creations at this three-day Luxury Lugano event by The Unique Show.
The event will kick off on Friday, November 22, 2024, with an inaugural ceremony at 4:00 PM, attended by Roberto Badaracco, Deputy Mayor of Lugano, an exclusive preview will be held for local, national, and international press. The evening will continue with a cocktail inspired by The Great Gatsby, from 6:00 PM to 10:00 PM.
On Saturday, November 23, 2024, from 4:00 PM to 7:00 PM, the exhibition will open to a select audience, offering guests the opportunity to discover and purchase precious jewels directly from brands and designers, ideal for the holiday season. The day will conclude with an invitation-only cocktail reception, complete with live music and entertainment.
Sunday, November 24, 2024, will mark the final day of Luxury Lugano-The Unique Show, with the exhibition open from 4:00 PM to 8:00 PM. The highlight of the day will be a fashion show by designer Jenny Monteiro, where haute couture and high jewelry will blend to create an immersive and exclusive experience that has become a hallmark of The Unique Show.
A special thanks goes to Comune Lugano for supporting the initiative and to the event sponsors – CulturGo, Champagne Barons de Rothschild, Ferrari Group, Trilliant Capital, DiaMondaine Diamantaires Club, Casino Lugano, Packaging and Premiere, Jenny Monteiro Milano, Swiss Diamond Hotel, Villa Principe Leopoldo, LAC Lugano Arte Cultura, Luini6, and B-lab- whose support will help make Luxury Lugano-The Unique Show an extraordinary experience.
As always, The Unique Show will be an immersive event, a unique opportunity to discover exclusive high-jewelry creations, meet brands and designers in person, and network with other enthusiasts, all within an elegant, intimate setting enhanced by refined entertainment.
