2025 event schedule unveiled.
Excellence Magazine will be a media partner of Experience Lab, which will take place from February 19th to 22nd, 2025, at the Allianz MiCo, Milano Convention Centre. The event will feature a series of exclusive talks designed to explore new frontiers of beauty. Topics will range from ethics to emerging trends and the latest innovative technologies. This is a unique opportunity to preview the trends revolutionizing the cosmetic industry, with renowned speakers such as Prof. Antonino Di Pietro, cosmetologist Umberto Borellini, and philosopher and lecturer Mauro Trentadue, among others.
Thursday, February 20th starts with a discussion on the future of sustainable beauty. During the talk “Towards Sustainable Beauty,” the shift from natural to synthetic ingredients in the cosmetics supply chain will be explored, focusing on maintaining product quality and effectiveness. The discussion will also highlight the many benefits of this transition in terms of sustainability and environmental protection. Following this, “A Glimpse into the Future” will delve into a world of surprises, innovations, and trends set to reshape our relationship with beauty. The afternoon continues with “SkinLongevity: From Transformation to Regeneration,” exploring innovations promising to redefine the concept of skin longevity.
The day concludes with two unmissable events. The first, “POV: From BeautyFOOL to BeautyFULL,” is a conversation on culture, rules, and ethics in social media communication, featuring industry experts such as Marisa Ascioti, pharmacist and founder of the Associazione Italiana Informatori Cosmetici Qualificati – AIICQ, Ilaria Barbotti, PR for Assoinfluencer, Tiziana Iazzetta, marketing communication and social media expert, and Pietro Lattao, consultant and perfume content creator. Next, “Philosophers and the Body” offers a unique opportunity to explore the profound connection between philosophy and body perception. Additionally, starting Wednesday, daily yoga and meditation sessions “with a touch of luxury”, led by master Pierre Ravan, will enrich the event.
Friday, February 21st, the stage will host a talk that will unveil the best-kept secrets of the cosmetics industry. Annalisa Betti, journalist, beauty expert, and moderator of all the conferences at this edition, together with Cristian Cavagna, will guide the audience on a journey behind the scenes of the beauty world, offering a fresh and surprising perspective with “The Hidden Truths (in the Beauty World)”.
The grand finale is scheduled for Saturday, February 22nd, with “Synthetic or Natural? What Will the Future of Cosmetics Look Like?” This debate, featuring pharmaceutical chemist Gisberto Caccia, will discuss how the industry is balancing synthetic and natural formulations to envision the future of cosmetics
This year, Experience Lab features two extraordinary interactive workshops, designed to immerse participants in a hands-on experience guided by industry professionals. The first, presented by CFF – Creative Flavours & Fragrances, offers a close look at the captive ingredients of the fragrance house, delving into the heart of olfactory creation. The second workshop, curated by Laboratori Effe, takes participants on a practical journey into cosmetic formulation, unveiling and applying the secrets of one of the most critical stages in beauty product development.
For its fifth edition, Experience Lab is proud to have the patronage of the Lombardy Region and the partnership of Laboratori Effe, Italy’s leading producer of private-label natural cosmetics.
Esxence – The Art Perfumery Event
Experience Lab will be held concurrently with Esxence – The Art Perfumery Event, the world reference meeting of artistic perfumery, which is preparing its fifteenth edition in the name of the most authentic and refined olfactory culture.
