Serena Poma

Serena Poma
Da sempre giornalista, amo trasformare ciò che succede nel mondo in frasi e righe che possano accompagnare il lettore “dentro la notizia” e portarlo con me ad esplorare ciò che succede attraverso la lettura di un articolo. Le mie esperienze professionali mi hanno portata a conoscere nello specifico l’unione di due mondi apparentemente inconciliabili: il luxury e l’ecosostenibilità. Accompagnare le aziende in questa direzione ricoprendo il ruolo di responsabile comunicazione ed organizzazione eventi mi ha resa sempre più consapevole che, soprattutto oggi, il rispetto per noi e per le risorse del nostro pianeta sono il punto di partenza per poter creare vero valore.

A new life for vintage luxury bags

As is known, waste avoidance is now one of the most common best practices in sustainability, but the world of luxury has also been exploring more and more solutions to foster values like environmental respect and compatibility

Tom Ford, a watch made from plastic bottles and a 1M dollar prize

Tom Ford has designed a men’s watch made from 100% plastic coming from ocean cleanup operations

The new hype in luxury fashion: fungi-based leather

The biggest luxury brands from both industries have opted for a new communication strategy based on values like environmental consciousness, sustainable production, and the relentless search for new solutions.

A journey through the world’s quirkiest luxury sustainable bars

No bars and restaurants can now be cool if not designed with sustainability in mind. Using waste materials, relying on green energy and opting for sustainable furnishings are just some of the solutions that state-of-the-art luxurious venues have found

Eighteen pieces for Prince Charles’s Foundation’s sustainable fashion collection

In the past few days, Yoox Net-a-Porter and Prince Charles’s Foundation unveiled a menswear and womenswear luxury ready-to-wear collection

Sustainable “Casali” villas are coming soon

Part of the Lusseri project, these new houses – known as the “Casali” – sit at the very heart of beautiful Matera, where the integration of styles and the respect of the environment play first fiddle

Chopard: jewels are stops on the “Journey to Sustainable Luxury”

High-end jewellery is all about luxury, and one of the most representative brands in the field, Chopard, has shown where to go from here: towards sustainability

Bill Gates and his new yacht: premium finishings and hydrogen power

Besides being among the wealthiest in the world, Bill Gates has always been careful to respect the environment and the planet

The new trend in interior design? It’s sustainability

As is well known, decorating in style does not always come easy. For those turning to the biggest interior design brands, the latest trend has been the same for all: aesthetics rhyming with ethics

Prada turns green with Re-Nylon

Italian historic high-fashion brand Prada turned green last June by launching the Re-Nylon project, which redesigns production processes for one of the most important textiles in the house’s collections: nylon.