An event that brought together iconic cars and alpine charm.
The I.C.E. St. Moritz 2025 was a triumph of elegance and passion. The event turned the picturesque frozen lake in the Swiss Alps into an exclusive stage for 52 truly iconic classic and sports cars; an exceptional selection that made enthusiasts of all ages dream. This edition recorded unprecedented attendance, confirming the international footprint of this exclusive event. Over twenty thousand visitors, coming from all corners of the world, animated the city and its lake during the two sunny days.
On Friday, February 21st, the international jury selected the winning cars in the five concours’ categories, awarding the elegance, rarity, and history of each model: the 1957 Ferrari 500 TRC Scaglietti won the Barchettas on the Lake category, the 1934 Bugatti 59 won the award dedicated to Open Wheels, the 1931 Alfa Romeo 6C 1750 GS Aprile was first in the Concept Cars & One-Offs category, while another Ferrari, the 1966 275 GTB/4, won the award dedicated to Icons on Wheels, and the highly sporty 1971 Porsche 908/03 outshone its competitors in the Racing Legends category.
Saturday, February 22nd, the second day of the event, opened with the much-anticipated free laps on the lake for the joy of the public, mesmerized by the unique spectacle of these automotive marvels reflected on the icy surface. In the afternoon, at the closing of the event, the prestigious Best in Show award was presented. This year, the trophy was specially designed for The I.C.E. by renowned architect Lord Norman Foster, who awarded the 1934 Bugatti 59 along with Tilly Harrison, Managing Director of Richard Mille Middle East and Turkey. Furthermore, the Ferrari 250 GT SWB “Sefac” (1961) won the Spirit of St. Moritz award, signed and handed over personally by artist Rolf Sachs, introduced by Marijana Jakic, CEO of St. Moritz Tourismus. Finally, the Lamborghini Miura SV (1972) was honored with the award of the public, Hero Below Zero.
Coming with the concours on the frozen lake, a rich program of artistic and cultural events actively involved the entire city, presenting The I.C.E. St. Moritz 2025 as an expanded event. The vibrant atmosphere and tangible excitement made this edition an unforgettable experience, confirming The I.C.E. as a must-attend event for motor enthusiasts, art lovers, and anyone who appreciates timeless elegance. Now, we look forward to 2026 for another unforgettable edition.
